365Telugu.com online news,India,April 11th, 2025: Cipla Ltd.’s patient support program, Breathefree, reaffirms its dedication to enhancing awareness of respiratory health and promoting effective treatment options through its ongoing BreathefreeYatra across India. This impactful initiative is designed to assist individuals in evaluating and understanding their respiratory well-being by offering extensive awareness campaigns and hands-on patient assistance.
The Yatra seeks to enhance access to screening for chronic respiratory conditions like asthma and COPD (Chronic Obstructive Pulmonary Disease), having reached over 335 towns, organized more than 6,600 camps, and supported nearly 10 lakh patients nationwide.
Dr. K. Anil Kumar, a Pulmonologist and Intensivist from Vijayawada, underscored the urgency of prioritizing respiratory health amid escalating challenges: “Millions are exposed daily to dangerous levels of particulate matter (PM2.5 and PM10) due to vehicle exhausts, industrial pollutants, construction dust, and agricultural waste burning.
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In cities where the Air Quality Index (AQI) exceeds 500, breathing the air equates to smoking 25-30 cigarettes daily. These factors are driving the surge in respiratory diseases and triggering frequent asthma and COPD flare-ups.

Initiatives like BreathefreeYatra tackle this growing burden through education, early detection, and patient support, empowering both patients and caregivers with accurate knowledge.”
Dr. Kumar also emphasized the critical need to close the gap between awareness and action: “Managing asthma and COPD effectively begins with early diagnosis and consistent adherence to prescribed treatments. Yet, stigma, misunderstandings about inhalation therapy, and a focus solely on symptom flare-ups often hinder control of these conditions.
A comprehensive strategy—merging awareness with strong support networks—is vital, guiding patients from screening to long-term treatment. The BreathefreeYatra plays a pivotal role in helping patients overcome obstacles, manage their lung health, and elevate their quality of life.”
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Cipla’s Breathefree initiative has been a cornerstone in delivering holistic support for asthma and COPD patients, covering screening, counseling, and treatment adherence. From on-the-ground screening camps to an AI-enhanced Breathefree Digital Educator platform and device training ‘how-to’ videos, Breathefree has become a comprehensive resource for those with respiratory challenges.
The BreathefreeYatra extends these efforts, ensuring year-round access to vital information and resources for individuals across India to breathe easily. This synergy of awareness and action powers initiatives like Breathefree, complemented by campaigns such as BerokZindagi and Tuffies.
These efforts work to reduce the stigma around asthma and encourage effective treatments, building a robust support network for patients.
For more information visit: www.breathefree.com