- The new TVC addresses India’s rising obesity rates and the importance of fitness.
- Bollywood star Akshay Kumar combines entertainment with health advice, encouraging healthy lifestyle choices with Dabur Honey.
365Telugu.com online news,Hyderabad, 6th November 2024: The world’s leading honey brand, Dabur Honey, has launched an impactful TV campaign aiming to promote physical fitness and combat the growing obesity problem in India. Bollywood icon Akshay Kumar, celebrated for his disciplined approach to health, encourages people to prioritize fitness and adopt healthier routines. The actor brings his personal passion for fitness to the campaign by singing about it, encouraging young adults to start their mornings with Dabur Honey and warm water alongside an active lifestyle.
The TVC spotlights India’s significant health challenge, driven by sedentary habits and poor diet. A study published by The Lancet reports that approximately 44 million women and 26 million men in India over the age of 20 are obese, underscoring an urgent need for awareness around fitness.
Mr. Varun Gattani, Category Head – Marketing, Dabur India, commented, “Dabur Honey has long promoted the benefits of fitness and incorporating honey into daily routines. ‘Take the First Step with Dabur Honey’ is more than just a tagline; it’s a call to action for India to address obesity linked to physical inactivity and unhealthy diets. Dabur Honey is proud to be the only major honey brand clinically tested to support health and fitness goals, including a reduction in waist size after consistent consumption with warm water over 90 days, alongside a balanced diet and active lifestyle.”
Akshay Kumar added, “For me, fitness is a lifestyle. Being able to sing for this campaign felt natural, aligning with my belief in healthy living. Through this fun and creative campaign, I hope to inspire others to make small but impactful changes, helping pave the way to a healthier future.”
Watch the campaign: YouTube Link