365Telugu.com online news,National, May 31, 2025: Dettol, India’s trusted brand known for protecting millions from germs, has announced cricket legend and India’s original ‘Captain Cool’, Mahendra Singh Dhoni, as the brand ambassador for its range of soaps, body washes, and hand washes. This collaboration marks a historic union of a cool icon with a trusted cool brand, unveiling a summer solution with Dettol Icy Cool.
With 3X deeper cooling and 99.9% protection against infection-causing germs*, Dettol Icy Cool is the ultimate solution for a refreshing summer. It directly addresses consumer needs—offering protection against sweat-induced germs and skin discomfort in India’s harsh summer conditions. Dettol Icy Cool provides an instant cooling refreshment, keeping both body and mind cool, allowing consumers to stay at the top of their game, even under pressure.
For decades, Dettol has been a symbol of protection and care, earning the trust of millions of families. This powerful partnership combines Dettol’s trusted protection with MS Dhoni’s calm confidence—a perfect pairing promising protection* and unbeatable coolness to enhance the summer experience.
Speaking about the collaboration, MS Dhoni said, “I am excited to join hands with Dettol for their new campaign, Dettol Icy Cool. Staying calm under pressure has always been an essential part of my game, both on and off the field. Dettol Icy Cool offers the perfect solution to stay cool—when your body is cool, your mind stays cool. That’s why this campaign resonates with me, and I am thrilled to be part of it.”
The campaign TVC was conceptualized by McCann Worldgroup, with Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India, stating, “When the body is cool, the mind is cool. This campaign celebrates the idea that Dettol Icy Cool, along with Captain Cool MS Dhoni, helps you stay calm and perform better under pressure. It’s a perfect synergy between product and brand ambassador.”
Commenting on the campaign, Kanika Kalra, Regional Marketing Director, Health, Reckitt–South Asia, said, “At Reckitt, we are committed to delivering trusted solutions that truly address consumer needs with care and impact. Dettol Icy Cool with 3X deeper cooling and protection from infection-causing germs* has long been a summer essential for its refreshing effect and reliability during the hustle of daily life. We are thrilled to partner with Captain Cool, MS Dhoni, who epitomizes calmness, confidence, and excellence. Together, we aim to inspire millions to stay cool, protected, and perform at their best, even in challenging situations.”
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To mark this exciting partnership, Dettol Icy Cool launched its first TVC, set in the high-stakes atmosphere of a cricket match. The film features a young player, moments away from entering the field, anxious and under pressure. Seeking inspiration, he glances at a poster of his idol—MS Dhoni—and wonders, “How does Captain Cool stay so cool?” In a fun twist, Dhoni steps out of the poster, handing him Dettol Icy Cool. With deeper cooling and trusted germ protection*, it becomes the perfect ally to stay cool under pressure. The campaign’s upbeat tone and catchy line, “When the body is cool, the mind is cool… Whether it’s a match or an exam, cool performance!” captures the essence of confidence and Dettol Icy Cool’s unbeatable cooling, proving that staying cool starts with the body.
With this vibrant new partnership, Dettol Icy Cool celebrates protection, performance, and cooling—making cleanliness not just essential, but cool too.
TVC Link:https://www.youtube.com/watch?v=nYKT4W6BbAg