365Telugu.com online news,Hyderabad, June 26, 2025:Force Motors Limited, India’s largest van manufacturer and a prominent player in the automotive sector, has entered into a strategic partnership with Zoho Corporation to power a complete digital transformation across its dealer and customer engagement platforms.
This collaboration is a key milestone under Project DigiForce, Force Motors’ ambitious digital initiative to modernize operations, enhance productivity, and elevate customer satisfaction through cutting-edge technology.
End-to-End Modernization with Zoho’s CRM-DMS and AI Solutions
Under this partnership, Force Motors will implement Zoho’s Advanced Customer Relationship Management (CRM) and Dealer Management System (DMS) solutions, alongside a suite of 12 AI-powered front-office applications. These cloud-based platforms will replace legacy systems and bring advanced capabilities in sales, service, marketing, customer engagement, and team collaboration.
The result: a unified digital ecosystem that streamlines dealer operations and enhances the customer experience at every stage of the vehicle lifecycle-from initial inquiry to post-sale service and ownership.
Empowering a Wide Network of Dealers and Partners
Force Motors currently operates a robust network of over:
- 200 dealerships
- 70 authorized service centers
- 30 parts distribution hubs
- Presence in 25+ international markets
The integrated Zoho solution will significantly improve the efficiency of this network by enabling data-driven decision-making, enhancing productivity, and strengthening customer engagement. Dealers and distributors, both domestic and global, will benefit from real-time insights, improved workflows, and more personalized customer interactions.
Leadership Speaks
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Prasan Firodia, Managing Director, Force Motors, stated:
“With Project DigiForce and our partnership with Zoho, we are reimagining how we serve our customers. These new digital capabilities will empower our dealer and distribution partners across India and global markets. Zoho, a global leader rooted in India, aligns perfectly with our commitment to drive homegrown innovation.”
Mani Vembu, CEO, Zoho Corporation, added:
“Force Motors is blending its legacy of engineering excellence with a forward-looking digital vision. Our collaboration reflects a shared goal of transforming customer engagement into a growth engine, powered by smart, connected technology.”
“We’re excited to be a part of Force Motors’ digital transformation journey. Zoho’s platform offers modular, scalable, and deep vertical solutions to help Force Motors scale with agility into the next phase of growth.” he further said.
Setting a New Benchmark in Automotive Digitization
This collaboration sets a strong precedent for digital innovation in the Indian automotive sector, reinforcing Force Motors’ commitment to customer-centricity and operational excellence. By leveraging Zoho’s advanced technology suite, Force Motors aims to deliver seamless, intelligent, and future-ready experiences to both customers and channel partners.