365telugu.com online news,Mumbai, October 27, 2025: ICICI Prudential Life Insurance has become the first life insurer to introduce a seamless premium payment option through NPCI’s Banking Connect platform, launched at the Global Fintech Fest (GFF) 2025.
This innovative feature allows customers to pay premiums securely and conveniently through their preferred mobile banking app, eliminating the need for separate internet banking login credentials.
The Banking Connect platform integrates payment processes into mobile banking apps, enabling customers to complete transactions with a single authentication step. Its interoperable framework connects multiple banks and payment aggregators, offering customers the flexibility to use their chosen banking app for a hassle-free payment experience.
Mr. Amish Banker, Chief Operations Officer, ICICI Prudential Life Insurance, stated, “This mobile-first payment solution reflects our commitment to enhancing customer experience, simplifying processes, and improving accessibility.
By embedding premium payments within customers’ preferred banking apps, we are making the process intuitive and effortless. As mobile phones become the preferred payment mode and digital adoption grows, we remain focused on simplifying insurance services for our customers.”
This initiative aligns with ICICI Prudential Life’s digital innovation strategy, which prioritizes seamless customer experiences throughout the policy lifecycle. The interoperable payment system ensures a consistent and frictionless experience across various banking partners, enhancing transparency and convenience for policyholders.
As adoption grows, the company plans to introduce additional in-app service features to further streamline policy management with real-time access and greater convenience.