365Telugu.com online news,National, September 16th, 2024: JSW MG Motor India is set to make a mark in the premium automotive sector with the launch of MG Select, a new channel brand designed for the modern luxury car enthusiast. MG Select will cater to the burgeoning ‘accessible luxury’ market, targeting consumers who seek both exclusivity and premium experiences.
Building on MG’s rich British motoring heritage, MG Select promises to redefine luxury with a focus on exceptional customer experiences. The brand will establish exclusive, state-of-the-art experience centers in 12 key cities across India as part of its initial phase. These centers will showcase a range of vehicles, including plug-in hybrids, electric vehicles (EVs), and other new-energy vehicles (NEVs).
Gaurav Gupta, Chief Growth Officer at JSW MG Motor India, stated, “The traditional car-buying experience is evolving. Indian consumers are increasingly drawn to accessible luxury, seeking premium products with a personal touch. MG Select aims to be a leader in this space by offering an elevated brand experience. Our new-age experience centers will blend culture, hospitality, sustainability, and innovation, offering a bespoke luxury experience.”
In alignment with its commitment to innovation and sustainability, MG Select plans to launch a new portfolio of luxury vehicles over the next two years, including four premium models. The first of these models is expected to debut in Q1 of 2025.
JSW MG Motor India is also seeking dealer partners who share the vision of MG Select and can contribute to its success in this dynamic segment.