365Telugu.com online news,Andhra Pradesh, April 7, 2025:ITC Ltd’s iconic brand Aashirvaad Masalas, known for its bold flavours and authentic spice blends, proudly welcomes Natural Star Nani as its brand ambassador for Andhra Pradesh and Telangana. With his magnetic screen presence and deep-rooted connect with Telugu audiences, Nani perfectly mirrors the brand’s core values-powerful, flavour-packed, and full of dum.
This collaboration marks a major milestone in Aashirvaad Masalas’ journey to become the go-to choice for Telugu households. To kick off the association, the brand has launched a high-energy TVC as part of its regional campaign, “Dammu Meede, Star Meere”, celebrating the everyday stars of the kitchen — homemakers who create powerful, flavourful meals with love and expertise.
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Speaking about the partnership, Mr. Piyush Mishra, Business Head – Spices, ITC Ltd. said,
“We’re excited to have Nani as the face of Aashirvaad Masalas. His cultural roots and massive appeal across Telugu-speaking audiences make him the perfect choice. Our newly reimagined masalas are now bolder, richer, and more vibrant-just like the flavours of Telugu cuisine. Through this campaign, we’re honouring the culinary pride of every homemaker who puts dum into every dish they prepare.”
Nani, sharing his excitement, added,
“It’s an honour to be associated with Aashirvaad Masalas, a brand that’s a household name in Andhra and Telangana. This campaign celebrates not only our regional flavours but also the heartfelt effort of every homemaker. I’m proud to be part of something that brings such joy and authenticity to our kitchens.”
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Whether it’s basic spices like turmeric and red chilli, blended spices for authentic recipes, or whole spices rich in aroma and freshness-Aashirvaad Masalas delivers flavours that bring tradition to life. With premium ingredients and iconic Telugu touches like Guntur chillies, every pack guarantees unmatched taste and colour.
The new TVC will run across popular Telugu channels and social platforms such as YouTube, Facebook, and Instagram, encouraging families to embrace the dum and celebrate the star within.
TVC link: