365Telugu.com online news, Hyderabad,May 3rd,2024: L&T Hyderabad Metro Rail Limited (L&TMRHL) today announced a milestone achievement of completing 50 crore passenger journeys since its inception. Celebrating this achievement and further enhancing the passenger experience, L&TMRHL unveiled the Green Miles Loyalty Club, a first-of-its-kind program in Hyderabad’s public transport system.
Mr. NVS Reddy, MD, Hyderabad Metro Rail Limited (HMRL), stated: “We are delighted to celebrate this significant milestone of 50 crore passenger journeys. This achievement reflects the growing trust and preference for Hyderabad Metro as a safe, reliable, and convenient mode of travel. The launch of the Loyalty Program underscores our commitment, to continuously improve the passenger experience and reward our regular commuters.”
Mr. KVB Reddy, MD & CEO, L&TMRHL, emphasized: “The Green Miles Loyalty Club is a unique program designed to recognize and appreciate our loyal passengers. This innovative customer loyalty program will not only incentivize ridership but also promote sustainable commuting habits within the city. I am confident that the Green Miles Loyalty Club will be a resounding success, further strengthening its commitment to providing a world-class commuting experience for the citizens of Hyderabad.”
Green Miles Loyalty Club: A Commitment to Passenger Experience:
The Green Miles Loyalty Club is a customer loyalty program designed to revolutionize the way commuters experience public transportation in Hyderabad. This program aims to:
· Reward Regular Passengers: Passengers using smart cards will earn points based on the number of trips taken in a calendar month. These points can be redeemed for exciting rewards like free trips, merchandise, and lucky draw gifts.
· Foster a Sense of Community: The program creates a sense of belonging and appreciation among metro riders, fostering a more positive and connected commuting experience.
· Promote Sustainable Travel: By incentivizing metro usage, the program encourages a shift towards a more sustainable mode of transportation, reducing traffic congestion and carbon emission.
How the Customer Loyalty Program Works
· Eligibility: The program is open to all passengers using smart cards for travel. Trips will be counted in a calendar month, and passengers need to maintain the required number of trips for three consecutive months to qualify for specific reward tiers.
· Loyalty Bands: The program offers three tiers: Silver, Gold, and Platinum. Each tier has specific trip requirements and offers a range of benefits, including free trips, exclusive merchandise, and participation in lucky draw contests with exciting prizes.
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