365Telugu.com online news,Chennai,15th February, 2025: Reliance Consumer Products Limited (RCPL) has officially acquired Velvette, the iconic personal care brand known for its pioneering sachet packaging innovation.
This strategic acquisition, which includes the perpetual licence of Velvette, aligns with Reliance’s vision to build a future-ready business while revitalizing India’s cherished heritage brands for modern consumers.
Expanding RCPL’s Consumer-Centric Offerings
With Velvette joining its portfolio, RCPL reinforces its commitment to offering high-quality, accessible, and innovative products. The acquisition will complement RCPL’s existing range of consumer goods, driven by the vision of delivering global-quality products inspired by India, for the world, at an honest price.
Revitalizing a Heritage Brand for the Future
RCPL’s growth strategy extends beyond expansion—it focuses on restoring and nurturing iconic Indian brands that have stood the test of time. By integrating Velvette’s strong legacy with Reliance’s market reach and technological expertise, the brand is set to evolve and become even more relevant for today’s consumers.
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“We are delighted to welcome Velvette into the Reliance family,” said Ketan Mody, COO, Reliance Consumer Products Limited. “Velvette has played a pivotal role in making personal care products more accessible and affordable. We are excited to build upon its remarkable legacy and elevate the brand to new heights, making it an essential part of consumers’ daily lives.”
Velvette: A Legacy of Innovation
Velvette’s history is closely linked to its visionary founder, Dr. C K Rajkumar, often hailed as the “Sachet King” of India.
Inspired by his father, R ChinniKrishnan, whose belief was “Whatever a rich person enjoys, a poor person should be able to afford too”, Dr. Rajkumar introduced PVC pillow pouch sachets for shampoos in 1980, a revolutionary innovation that transformed India’s personal care market.
Over the years, Velvette expanded its range to include an extensive lineup of personal care and household products.
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Speaking about the acquisition, Sujatha Rajkumar & Arjun Rajkumar stated, “We are thrilled to partner with Reliance Consumer Products in this new phase for Velvette. RCPL’s resources and expertise will ensure that Velvette reaches a broader, modern audience while staying true to its authenticity and heritage.”
A New Era for Velvette with RCPL
Through this acquisition, RCPL aims to leverage Velvette’s deep consumer trust and legacy of innovation, further solidifying its position in the personal care and FMCG space.
As Reliance continues to expand its offerings, this move underscores its commitment to serving the evolving needs of Indian consumers while preserving and reimagining India’s most beloved brands.