365Telugu.com online news,Mumbai, 11th April 2025: Tira, the trailblazing beauty platform from Reliance Retail, celebrates its second anniversary – marking two years of transforming how India shops and experiences beauty. Blending high-end retail, exclusive launches, and tech-driven personalization, Tira has quickly carved out a space as India’s ultimate beauty playground.
To commemorate the milestone, the brand has launched the ‘Tira Turns Two’ Sale, offering beauty lovers up to 50% off on a wide array of brands. From cult skincare finds to trending makeup must-haves, it’s the perfect time to treat yourself.
A Stylish Collaboration:
In a special anniversary move, Tira has partnered with iconic designer duo Abu Jani Sandeep Khosla (AJSK) for a limited-edition collection of stylish collectibles. Featuring luxe diaries and designer tote bags, the collaboration fuses Tira’s modern, inclusive vibe with AJSK’s signature flair – offering customers a touch of glamour and self-expression.
Nationwide Expansion & Tech Innovation:
In just two years, Tira has rapidly expanded its presence, launching experiential stores in major metros including Mumbai, Pune, Chennai, Bengaluru, and Hyderabad – while simultaneously scaling its online platform. The brand’s seamless online-offline integration has enabled it to offer consumers a smooth, personalized shopping journey no matter where they are.
Bringing Global & Homegrown Brands to Indian Shores:
Tira has significantly expanded its brand portfolio over the past year, introducing Indian shoppers to global cult-favorites like Augustinus Bader, Youth To The People, Muzigae Mansion, and SheGlam, as well as first-time-in-India K-beauty names like Mixsoon, Milktouch, and Sungboon. On the home front, Tira helped launch celebrity beauty labels like 9Skin and co-created Akind, a minimalist skincare brand with Mira Kapoor.
ఇది కూడా చదవండి..వృషభ మూవీ రివ్యూ, రేటింగ్ ..? ప్రేక్షకుల అంచనాలను అందుకుందా..?
ఇది కూడా చదవండి..పీఎం, సీఎం ఆవాస్ యోజన లబ్ధిదారులను ‘లఖ్పతి దీదీ’లుగా మార్చనున్న యోగి సర్కార్
Luxury Services & Customer-Centric Initiatives:
For its premium customers, Tira introduced the Tira Concierge – a personalized luxury service offering tailored recommendations and exclusive experiences. Meanwhile, its popular Tira Treats rewards program continues to thrive, now fully integrated across online and offline channels.
Beauty as an Experience:
Tira also debuted its first beauty and skincare IP – Skin Affair – an immersive, content-rich experience featuring expert-led masterclasses, product previews, and interactive skincare zones, reinforcing its role as an authority in India’s growing beauty community.
The Jewel in the Crown:
Tira’s flagship store at Jio World Plaza in Mumbai has become a landmark in beauty retail. From India’s first Beauty Suite and private consultation areas to a dedicated Scent Room, Tira Café, and gifting stations, the space offers a one-of-a-kind experience. The glamorous launch, graced by Tira’s celebrity ambassadors, generated massive buzz.
ఇది కూడా చదవండి...తెలంగాణ సీనియర్ రెసిడెంట్ డాక్టర్స్ అసోసియేషన్ (టిఎస్ఆర్డిఏ) నూతన కార్యవర్గం ఏర్పాటు
ఇది కూడా చదవండి..హనుమాన్ జయంతి 2025: ముహూర్తం ఎప్పుడు..? పూజ ఎలా చేయాలి..?
As Tira steps into its third year, the brand promises to keep pushing boundaries with immersive technology – including smart mirrors, skin analyzers, fragrance finders, and virtual try-ons – all aimed at making beauty more accessible, fun, and futuristic.
Tira’s journey is just getting started – and the future of beauty in India looks more vibrant than ever.